Client: Morley Fund Management
Location: Broadwick House, London UK
Status: Completed September 2007
Photography: Tom Sloan
Video: Tom Sloan and Jason Bruges Studio
Located in Soho London, Recall is an animated lighting installation in the glass lift shafts of the Broadwick House building. Using the lift position indicator in the motor room, real-time data is collected from the daily activity of the building’s lifts. This information is recorded and replayed during the evening through LED panels embedded into the edges of the building slabs. The light moves up and down the building, simulating the lift movement as well as the opening and closing of the lift doors. The work quickly became a favourite with the tenants of this Richard Rogers designed building and with Soho’s nocturnal crowd. The project was completed at Jason Bruges Studio.